Element

Yes

No

Not Clear

Mission statement is strong and focused, with clear sense of its public benefit

Goals support mission statement

It is easy to see the relationship of goals to mission

Goals are broad yet focused (you know where within the mission the organization is placing emphasis)

Goals are limited in number

It’s evident that goals and strategies speak to 

• strengthening internal weaknesses, and/or
  

• capitalizing on external trends and opportunities

Strategies/Objectives clearly define how organization intends to achieve a goal, based on established criteria or performance measures

They are are not as detailed as tasks

Strategies/Objectives limited in number (because they've been prioritized using established criteria)

Strategies/Objectives are timeframed in some way

Tasks, if included, are specific, timeframed with deadlines, and include assignment of responsibility to an individual, committee, taskforce, board, outside contractor or consultant (or any combination of these)

The hierarchy of goals and strategies (and tasks, if included) is clear and not confused